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At Pyx Photography, we work with leading and upcoming eCommerce businesses to optimize their visual assets. To grow your online presence using Google Shopping, make sure you use only high-quality images and have accurate product descriptions. Ensuring you have a consistent set of high-quality images and accurate product descriptions will help drive your rating on Google SERP. Google checks for a combination of photos, descriptions, customer ratings, etc. To be successful on Google Shopping, make sure you write accurate and brief product descriptions. PRODUCT DESCRIPTION PERFECTIONĪbout 25% of all product returns are because the product description mentioned something that was not a feature of the product.
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Contact us to learn more about our automated photo editing features. Our tech is 100% automated and allows you to receive Google-ready images in a matter of minutes. Opt for minimal editing to your images via Pyx’s automated editing tools to give your photos a natural, out-of-the-camera look. It can both enhance or destroy your image. Image editing is the “Damocles sword” of photography. However, for Google Shopping it’s best to stick with simple product photos with minimal distractions so that the customer is completely glued to your product. Lifestyle photos are a great choice for your website and social media to showcase how your products can be used. The more clarity the customer has about your product and its features, the more likely he/ she is to purchase the “Buy” button. Take multiple photos from different angles to showcase the look and features of your product. Since your customers don’t have the opportunity to physically see the product or inspect it from all sides, it’s crucial that you do. You can also use ambient natural light to frame your product but it’s ideally done in a product photography studio for the best, most engaging visuals. Having a proper lighting setup with 2-3 main lights to illuminate and backlight your product is critically important. Here are some suggestions to improve your product images and take your visual presentation to the next level. There are several components to ensuring a great image. More than 71% of customers say that high-quality images influence their purchase decisions online. There are any number of studies that prove how important clean, large, and high-quality images make a substantial difference to an online brand’s presence. Make sure you follow the guidelines for your product type For eg: clothing images should be no less than 250x250 pixels.
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Google has a reputation to protect, and it does so diligently.
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If not, you need to asap – and Google can be your best friend.Ī big part of succeeding in the online marketplace is Google rankings for your products. I imagine you are already selling online.
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